smart: Large marketing operations project
Namics coordinates content maintenance and user support for 42 markets
Adobe (AEM 6.1)
Website relaunch of smart.com by Namics since 2013 continuous content maintenance in AEM & user support
smart has been part of Daimler AG since 1994 and operates worldwide. Following the global relaunch of the website (reference in German) in 2013, for which Namics was already responsible, the automobile manufacturer now faces the challenge of operating it in all countries worldwide. In addition to the marketing and communications managers in the countries, numerous third-party service providers are involved in this process.
The support and control of the service providers and the permanent further development of the content of the platform present our customers with a major organisational challenge. In order to ensure stable international content support, Namics provides ongoing support for all websites between 2013 and September 2018.
Namics is the central service unit for all aspects of website content control and maintenance.
The Single-Point-of-Contact and the underlying service structures ensure that requests for user support as well as content changes are processed within a defined period of time.
The project setup is agile. JIRA and Confluence are used as central communication platforms for this purpose.
The entire migration project is technically implemented with the Adobe Content Management System, AEM 6.1.
The close cooperation between Namics and the automobile manufacturer means that the coordination and content maintenance for a total of 42 markets is particularly good. Translations, roll-out management and quality assurance are some of these tasks.
Namics is also responsible for the following areas:
- First-level user support: central bundling, structuring and processing of all queries on content-specific topics.
- Coordination of various agencies in the project environment.
- Comprehensive consulting of the editors, support of the e-learning platform, implementation of market consultation hours and CMS training.
- Carrying out market satisfaction surveys to optimise our own processes / services (continuous improvement).