Siemens Analytics Unlocked
Data-based optimization of campaigns in real time thanks to the self-service platform
At a glance
- 01The challengeUse data for successful campaign management
- 02Our approachCentral platform for data & automated analysis
- 03The resultEfficient management with focus on campaign success
Sector
- Industry
Disciplines
- Strategy & Consulting
- Concept, Data Concept & Data Science
- User Experience & Design
- Technical implementation (Backend & Frontend)
- QA / Automated Testing
- Project management (Agile Workflow)
- Scrum Master
Year
- 2019 to date
Tech Stack
- Custom Application
- Java Spring (Backend)
- React (Frontend)
- Apache Hadoop
- Apache Spark (Data Processing)
Services
- Data & Insights
- Digital Marketing
- Digital Workplace
- Fullservice
- Digital Strategy
The challenge: Making data-driven decisions
At Siemens, about 900 communication managers worldwide annually manage over 6,000 campaigns. Are these investments even worthwhile? To answer this question campaign managers have to investigate various tools, internal and external data sets and excel charts full of raw data daily. Frustrating, time-consuming, inefficient. Therefore our objective was to consolidate analytics data from different sources and to make it easily accessible to everyone. Using smart algorithms – for goal-oriented, data-based decisions.
Our approach.
Central platform saves time.
An algorithm assumes data evaluation.
Enable campaign managers.
Close cooperation with the target group.
Using data successfully with Analytics Unlocked.
Intelligent assistants process data from different sources and interpret campaign results.
All results converge in exactly one KPI – the Engagement Score.
Company-wide measurable success
Campaign management on a whole new level: With the Analytics Unlocked platform, managers save twelve hours per campaign for major projects. Thanks to automated alerts and recommendations, they plan their budgets 23 percent more effectively. In this way Siemens ensures 900 satisfied campaign managers and benefits from an impressive overall saving from inefficient campaign costs.
campaigns per year
5.7Kmore effective budget planning
23.3%time saving per campaign
12.0h
Digital Communication Award for Analytics Unlocked.
