Marketing Operations Long-term and continuous support for your digital business success.
Operative support from A to Z
The fast pace of the digital world makes it all the more important for our clients to have a long-term functioning market concept in place. Namics covers and runs all marketing services, thus supervising long term the entire value-added chain of our clients’ marketing operations.
Cooperating with us enables you to tap into a full-service package, which means we will support you from beginning to end, continuously improving your content in the process.
What are the advantages of our marketing operations for you:
- You will receive the entire service from a single source.
- You benefit long-term from the scalability of the project and thus, too, from cost benefits and savings.
- You have access to our expertise all the way down the line, so you won’t need to “top up” your expertise internally.
- You will receive high-quality content on time and in budget.
Please contact Holger Neckenbürger if you have any questions regarding our marketing operations offer:
Head of Marketing Operations
- Search engine optimisation (SEO)
- Social media marketing
- Content management
- Content maintenance and migration
Search engine optimisation (SEO)
What do we do when we buy something or want to find out about something? We google. It is therefore decisive to the success of each company to be easy to find on the internet and – long term – to be right at the top of any search list when the relevant terms are sought. Seo is a long-term investment and an absolute must.
A clear infrastructure and technical quality are the basis for all further SEO measures. We develop a SEO strategy together with our clients and take into account all components of the technical SEO: indexing, crawlability, meta robots, SSL encryption, HTML validity, response codes and error messages, forwarding, site performance (loading time, server capacities), mobile optimisation, information architecture and URL structure, internal link structure, the creation of site maps and robots.txt files.
Once the basis for a technically clean website has been established through the technical SEO, we support our clients by offering them semantically relevant (keyword-optimised), target group-specific and exclusive value-added content. Irrespective of whether this is the extension of existing content or the creation of new content, our experts take a close look at all texts. The result: an optimised website which has taken everything into account: keywords (focus and secondary keywords), meta data (snippets), page layout and headlines, images and semantic tags, content quality, rich answers, duplicate content, internal links and keyword-optimised link texts.
Link-building begins as soon as the website offers unique and linkable content. Strong backlinks from thematically relevant, so-called authority domains raise the reputation of a website and hence its rankings too. In order to ensure high quality here too, we regularly examine the existing backlinks with regard to their seriousness and quality and research potential link providers and benchmark linking. Through good content marketing, PR-SEO and reputation management, we also help our clients in the generation of new and stronger backlinks.
Our experts work for instance with Screaming Frog, Google Search Console, Google Analytics, Sistrix, Searchmetrics, ahrefs.com, Xovi, W3C Validator, PageSpeed Insights, Google Adwords, Answer The Public, Google Trends, Keywordtool.io.
Social media marketing
For Namics, social media marketing is a fixed element of digital communication. The days when social media was just “nice to have” are clearly over. Together with our clients, we are increasingly seeing how optimally implemented social web options complete, drive forward and even partly outdo the clearly defined goals of your digital communication. Whether it is strategic and content consulting, the creation of content by the editorial team and creation, community management and influencer marketing, the coordination of media spending or collecting and evaluating relevant data – our way is to experience expertise and to set trends together with our client.
Development, creation and reporting
Our goal: the optimised integration of social media in your digital marketing and communication mix. We will continuously assist you in the creation of texts and formats that are perfectly tailored to social media. The identified, communicative needs of your target group and their favourite channels in the social web form the basis of our work.
As an integral part of social media marketing, we continuously evaluate the effect of social media measures against concrete goals on the basis of pre-defined key performance indicators (KPI). The regular collection, consolidation and interpretation of this data in reports enables us to define suitable measures and steps for further development of strategy and content in your digital communication.
Community management und influencer marketing
First and foremost, social media is a dialogue. We help you to remain in a dialogue with your target group, to maintain a genuine and authentic dialogue and thus to bring your abstract brand closer to your fans. Depending on your strategic direction, we will also intensify your relationship with your community with the help of the most important influencers in your sector. You have no other choice – you will become a “love brand”.
“No money, no fun” also goes for the social web these days. Through the continuous adaptation of newsfeed and timeline algorithms, we implement a strategic mix of organic and monetary content. This way we ensure that in the interplay with target group-relevant targeting options there is no wasted coverage, the content is efficiently placed directly with your key target group, and this has a tangible, measurable effect.
Irrespective of whether you are involved in an advertising campaign, a website relaunch or a company blog, good content pays off when it comes to your company goals and is the decisive factor for the long-term success of your project.
- You optimise the conversion rate.
- You bind the users to your brand.
- You generate leads.
- You improve your visibility in search engines.
We offer support with content strategy, production, management and the creation of high-quality content that is precisely geared to your goals.
In your day-to-day business, we coordinate all editorial processes – from content strategy and planning through production to the go-live. During the entire process, we collaborate closely with you – there is no need for you to concern yourself with the details. All processes and agreements are centrally managed via a principal contact at Namics.
Content creation and revision
All content must be geared towards your business and project goals. Perfect online content is optimally tailored to your target group and should direct the users to the change of content. The content strategy is the basis to ensure exactly that and is specifically created by our content strategist for you. Building on this, we revise and optimise your content and tailor it exactly to your content goals.
In the day-to-day business, we take care of the entire publication process, including content management/quality assurance, migration, publication and running maintenance. Needless to say, all content is search engine-optimised and perfectly tailored to the reading habits in the internet.
Content training programmes
Perhaps your in-house content management just needs a final touch for the SEO and online-adjusted texts to be spot-on. Our experts create content management and general guidelines and offer content management support by providing goal-oriented training programmes and workshops.
Content maintenance and migration
With the help of a professional migration office, we coordinate the entire publishing process, from the text creation to the incorporation in the system. On behalf of our clients, we therefore make sure that all content is correct for the go-live and is completely published. We also ensure that new, high-quality content is continuously produced and published. Our experienced teams ensure that everything runs smoothly and efficiently and is easy on your budget and nerves.
Website relaunches often involve the migration of hundreds of pages from one system to another. Since this may involve new components, missing page properties and adjusted contents, there are plenty of reasons why migration does not run automatically. We offer our clients a team that is available for the entire project (duration) that is only concerned with the migration of this content. Via a single point of contact, the whole process is managed and the quality safeguarded. As a full-service digital agency, we include a number of add-ons in this service. Is a content audit needed, should existing content be revised/modified according to predefined SEO criteria or style or do the translations have to be coordinated and implemented? We support our clients throughout the entire process.
We also invite you to read the blog series “Managed Services for Content Projects” (in German):
- Part 1: Preparation of the content project
- Part 2: Content creation as a managed service
- Part 3: Maintenance of existing content
We also have a new blog series which offers insights into the content auditing:
To keep a website up-to-date and relevant for the search engines, new content must be produced on a regular basis. We give our clients the possibility of completely or partially outsourcing this. Our content office coordinates the entire process from the creation of new texts through their publication in CMS to the updating and maintenance of the content.
We also offer many of our clients first-level content support. Here we act as a primary point of call worldwide for all matters related to content, and either edit the content directly ourselves or refer you to the clients’ relevant department. Our goal is to dovetail these processes so well that our clients perceive us an in-house service provider and not an external agency.
CMS training programmes
Whether it is offered as part of the conversion to a new content management system or for the induction of new employees, our CMS experts offer in-house training programmes and create tutorials to optimise the use and maintenance of the systems. In the process, we support the following CMS: AEM, Magnolia, SAP Hybris and Sitecore.